Macau players influenced by a number of factors, writes AGB.
A new study examining VIP players’ gaming motivations at Macau’s integrated resorts has found that the “awe experience” significantly enhances the perception of gaming attractiveness.
The research concluded that “intrinsic gaming motivations, extrinsic recognition gaming motivations and extrinsic integrated gaming motivations all significantly and positively influence the awe experience of gaming, with intrinsic motivations exerting the most substantial impact.”
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