Top tips on how to make the most of your marketing.
Alanna Markey, senior vice president and general manager at California-based InnoVision Marketing Group, talks to InterGaming on how to get the most bang for your buck on your marketing budget.
What should land-based casinos keep in mind when drawing up their marketing strategies? One basic principle to keep in mind is that the audience can be completely different based on where you are located. The first thing that any casino needs to figure out is: who is their audience? Who is their target? Who are they going after?
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