Buzz Bingo is this week launching Big Money Live, an omnichannel concept across both online and in club.
The sessions have been designed in collaboration with Playtech and its ECM Systems division, which manufactures retail bingo equipment and software.
Buzz’s live bingo presenters will host the sessions twice a day, seven days a week from the company’s Derby studio.
Players at Buzz Bingo venues can participate in games alongside those playing online. Traditional bingo games have been reworked with lottery-style and prize draw mechanics.
“Big Money Live is an industry first that joins up Buzz communities in a single exciting game through the seamless integration of our digital bingo platform and our retail bingo systems,” said Dave Evans, chief product officer at Buzz Bingo.
Richard Kearns, head of bingo product at Buzz Bingo, added: “The launch of Big Money Live marks the culmination of a huge amount of collaboration between our partners, presenters, engineers, IT, marketing and operations.
“This new concept represents what Buzz does best and that’s innovating to bring the most cutting-edge bingo experience to as many people as possible.”
Big Money Live will launch on Thursday with a pool of £100,000, the largest omnichannel bingo prize pot and a record full house prize for Buzz Bingo, the company said.