A new UK National Lottery scratch card released ahead of the Paris Olympics points to the contributions players make to Team GB and ParalympicsGB.
The £1 scratch card has a top prize of £100,000 and displays the message: “By playing this game, you help over 1,000 elite athletes who benefit from National Lottery funding’.”
The game appears in two designs, one each for Team GB and ParalympicsGB, with the team logos on the front of the designs. It is the first time the National Lottery has released a product highlighting the support provided by players to Britain’s Olympians and athlete hopefuls.
Allwyn said the new scratchcard forms part of its wider marketing and communications campaign to “celebrate the unique role National Lottery players have in supporting sport in the UK.”
In total, £1.5bn of National Lottery funding has been invested into elite sport.
Allwyn’s director of channel operations Alex Green said: “The arrival of the scratch card in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card.
“They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they're playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”