Coin-op / Pay-to-play Features

When making a purchase the majority of consumers will buy into a lifestyle or image that is associated with a product - something that is important to its success. With this in mind, Helen Fletcher takes a look at the importance of brands in the coin-op and gaming industry...
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As TAB-Austria celebrates 10 years since the launch of its touchscreen terminal, David Snook looks back on its development...
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Getting players hooked on a new title is easy enough, but with so many games available, keeping them interested once the novelty has worn off is slightly more difficult. Helen Fletcher spoke to some of the coin-op companies that have introduced initiatives to keep the players coming back and rewarding those who do...
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Amusement and gaming machines can sometimes be found in the oddest of places and as the dynamics of the industry change so do the opportunities available to operators. Helen Fletcher spoke to some of the companies with a presence in the more obscure locations to find out more...
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The Australian trade is currently taking the lead in assessing the direction in which the gaming machine market will move over the next 10 years, citing technological evolution as the major driving force...
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In a world where hi-tech products tend to win in popularity stakes, the humble children's ride remains a staple of the coin-op market. Helen Fletcher takes a look at why this simple concept is still so popular...
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