Ryan Molyneux explores the importance of social media strategies in the world of amusements, quizzing companies about how they utilise different social platforms to grow in the industry.
Regardless of a business’ size, scope or ethos, social media is key in communicating and engaging with its audience. This is especially true in the amusements industry. Whether it’s an operator of an arcade interacting with the customers who frequent it, or a supplier showcasing its newest product to potential FEC operators, social media is integral to building relationships and revenue.
Not only is it a key form of communication from business-to-business and business-to-customer, but according to the Global Amusement Parks Market Report 2023, social media is key to driving the amusements market forward due to customers who want to share their experiences online.
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