Gauselmann subsidiary Merkur Gaming has reached a licence agreement with The Walt Disney Company that opens up additional market opportunities.
“From a strategic point of view this is a big leap ahead,” said Rolf Klug, member of the board of Merkur and Spielothek International.
The licence covers development, production, and sales of Disney kiddie rides in Europe, the Middle East, and other selected countries.
Merkur already had a manufacturing licence and marketing rights for these products in Germany.
The new licence agreement will enable Merkur to develop new Disney kiddie rides in order to be able to respond much more flexibly to the requirements of the different markets and to take up new and topical themes from Disney.
“This also improves our marketing opportunities, because we will benefit from the effects of the comprehensive promotional campaigns designed and organised by Walt Disney for their products,” said Ullrich Künnecke, segment sales manager.
Preparations for new products have already started and in a few months the first in-house developed products will be launched.