Boomerang Partners won the Best Player Engagement Award at SiGMA Europe this week.
The driver of the recognition has been the company’s partnership with AC Milan, with Boomerang the official regional betting partner of the Italian football club.
“In 2024 Boomerang’s betting segment surged by 5x,” the business said.
“The collaboration with Alisha Lehmann and the partnership with AC Milan as its official regional betting partner in Europe also had an impact on these achievements.
“The brand visibility and credibility to partners and engagement level have increased multi-fold with such collaborations.”
Vitalii Prokofev, CEO of Boomerang Partners, said the award is “powerful recognition,” adding that it is “incredibly rewarding to see our efforts resonate within the industry and community, inspiring and motivating us to keep pushing the boundaries of creativity and innovations.”
During SiGMA Europe, former AC Milan stars Serginho and Massimo Ambrosini were on the Boomerang Partners stand to give AC Milan tickets away and sign shirts.