Affiliate tracking software platform MyAffiliates has penned a partnership deal with Eastern European operator MozzartBet.
Empowering igaming operators to combine all of their gaming brands and products under one umbrella affiliate system, MyAffiliates has been in operation since 2007. In April 2024 it was publicly named as the ‘most used affiliate marketing software’ within the gaming industry following StatsDrone research.
MozzartBet is a licensed online gaming platform that offers sports betting and live scores. It has been operating in the gaming market since 2001 and over the past 20 years, has established itself as a leader in gaming and sports betting across South-Eastern Europe. This new collaboration will enhance MyAffiliates' presence in the Balkans and provide MozzartBet with a reliable and robust platform to strengthen its affiliate relationships. "After carefully evaluating available options, we selected MyAffiliates for its advanced features, robust performance and exceptional support,” said Mihail Criclevit, head of affiliates at MozzartBet.
“We were particularly impressed by MyAffiliates' user-friendly interface. This platform empowers us to enhance affiliate relationships through a seamless and intuitive experience. What’s more the migration process was incredibly smooth and everyone from MyAffiliates was super helpful and professional." Milan Vucicevic, head of sales at MyAffiliates, added: “After our initial meeting with MozzartBet, we identified the pain points in their current platform and demonstrated how MyAffiliates can address them. From transparency in the commercial model, enabling affiliates to manage data for all brands under a single account, to a user-friendly interface as well as the overall strength of the platform, MozzartBet soon realised how MyAffiliates software could help manage their resources more efficiently.”