Betsson Group Affiliates’ event management expert, Shakyra Jonsson, addresses her role in putting on a standout show and adapting to the sector’s changing landscape.
AFFILIATES, affiliates, affiliates… probably not something you say under your breath as you scan for a particular company on an event floorplan, for they have become a huge part of igaming’s annual world tour in recent years.
Much like in the B2B sector, there is now no shortage of B2C avenues to explore at expos throughout the year. But what is it like to be behind the wheel on the road towards a successful event?
To receive every print and digital issue of iNTERGAMINGi, subscribe here