Affiliate Casino Guru has enhanced the visibility of its safer gambling campaign with Mindway AI to mark this year’s Safer Gambling Week (SGW).
Mindway AI’s Gamalyze tool, a self-assessment game for detecting and acting upon potential gambling harm, is available on Casino Guru’s website and is featured as a Game of the Week.
What’s more, Casino Guru has joined forces with operators such as Roman Casino and CasinoFriday to further improve the campaign’s reach.
Šimon Vincze, Casino Guru’s head of sustainable and safer gambling, said the company was looking for ways to attract more people to play the game and learn more about their gaming habits “as a natural part of their gambling experience.”
“The upgrades we introduced are promising, and we are confident we can increase the numbers significantly,” he added.
Once the self-assessment is completed, Mindway AI offers players detailed feedback on their gameplay and analyses certain behavioural markers such as how players respond to rewards and losses.