Softswiss has revealed that Cohort Analysis and Traffic Report for affiliates are among the modules to be added to the company’s Affilka solution.
Cohort Analysis will provide “deeper insights” into player behaviour over time on the affiliate management platform, Softswiss said.
Traffic Report for affiliates will offer “comprehensive data” on user clicks by click country, user agent, device, operating system and other criteria.
Anastasia Borovaya, head of Affilka, said an improved Subaffiliate Module will contain new commission plans and reporting tools.
“The additional geo-specific payment methods for affiliate cashouts will strengthen the platform,” she said.
“We will also continue to focus on optimising traffic delivery, load balancing and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow.”
The 2025 roadmap for Affilka comes as Softswiss marks the seventh anniversary of the tool’s launch.
The product now supports over 440 brands and the number of igaming operators using the platform increased by 37 per cent in the past year, Softswiss said.