Experts from Abelson Odds, Blue Guru Games, Digitain and Enteractive detail how their fruitful player engagement strategies are shaping a promising 2025 landscape.

Player engagement

AS I write Act I of iNTERGAMINGi Issue 5’s player engagement double-header, all eyes are on the final few days of what has been an epic Olympic Games in Paris.

The sporting bonanza in France sped out of the starting blocks shortly after Euro 2024, which also lived up to its billing. After iNTERGAMINGi Issue 3 built up to both events from a sports betting perspective, many of the reflections on the summer of sport in Issue 5 relate chiefly to player engagement and how well operators and suppliers performed in keeping bettors engaged throughout key events.

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