Sports aggregation platform TradeArt has rebranded to Odds88 and will offer a toolkit to build customisable betting experiences.
The company aggregates and automates odds data streams from providers.
It currently houses over 110 sports and more than 4,000 events daily, including over 300 football markets.
Operators can create the “the most unique betting journeys to meet every player’s needs, with dynamic adjustable odds to align with changing trends,” Odds88 said.
Extras such as Zed Run allows players to build their own stable of racehorses and take to the racetrack for a chance at rewards, while BetRank allows operators to stay in control of risk.
Odds88 “automatically transitions” between data suppliers.
Mike Forslund, head of Odds88, said: “In a world where sports betting often feels like an echo chamber, we are leading the charge and empowering operators to break free from the pack. “Odds88 enables operators to celebrate being the odd-one-out by differentiating their offering from cookie cutter platforms and building limitlessly customisable user experiences.”