Former Stakelogic chief commercial officer Olga Bajela has become the chief executive officer of newly launched igaming studio Cherry Play.
She will oversee the launch of the company, which plans to operate with a commercial model that “does away with the standard revenue share.”
Operators will instead pay a licence fee to add Cherry Play’s games to their platforms.
Bajela will also be responsible for adding to the management team.
Cherry Play has selected Bragg Gaming Group as its exclusive technology and distribution partner to support its launch.
The company’s titles are being developed on Bragg’s technology stack, with two games to be launched ahead of ICE Barcelona.
Bajela said: “Having helped to build and sell Stakelogic I am now ready to take on a new challenge and couldn’t be happier to have been appointed as CEO of Cherry Play. “Innovation covers so much more than game mechanics and with our unique commercial model, I am confident we are going to disrupt the slot provision space. “We are focused on producing two great games per month on the powerful Bragg tech stack and already have an incredible team in place who are just as passionate about entertaining players as I am. “Cherry Play is here to make an impact, and we can’t wait to launch our first title in January.”
Matevz Mazij CEO and and chairman of the board at Bragg Gaming Group, said: “The Cherry Play team’s extensive experience of the Netherlands regulated market will undoubtedly benefit Bragg as we continue to expand our strong position in that market.
“Our new partnership with Cherry Play will also allow us to offer some great new online casino content not only to our Dutch operator partners, but to those operators in the wider European and Rest of World markets going forward. I’m excited to view the results.”