Betting data provider FeedConstruct has integrated Beter’s Esports Odds Feed into its Odds Aggregation Platform.
The deal between the suppliers also incorporates Beter’s esports and sports content.
Partner operators now have access to Beter’s ESportsBattle tournaments in efootball, ebasketball and ehockey.
Brands can also take Beter’s Setka Cup table tennis tournament and the BSKT Cup basketball league, which have been integrated with FeedConstruct.
“This partnership represents a significant milestone for us,” said Gal Ehrlich, CEO of Beter.
“By combining Beter's cutting-edge content with FeedConstruct’s innovative platform, we provide our mutual clients with the ability to reduce the integration pain of backlogged pipelines with unparalleled and seamless access to a diverse and dynamic betting experience."
FeedConstruct CEO Narek Harutyunyan said: “We believe that this partnership will not only enhance Beter’s presence in the industry but also provide greater value to our clients by offering a more diverse and dynamic betting experience across markets worldwide.”